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ICICI Lombard - Aggressive WhatsApp Marketing and Premature Renewal Alerts 90 Days Before Expiry

ICICI LombardPC-2026-02855Insurance ClaimsAnonymous ·
A quick question for Sheena Kapoor & the ICICI Lombard growth team. I’ve been a loyal customer for over 5 years. Today, your automated CRM sent me a WhatsApp alert stating my policy is "due for renewal". And the expiration date? January 20, 2027. We are in late October. That is nearly 90 days away. WhatsApp is a personal channel, not a spam feed. Bombarding loyal customers with manufactured urgency three months early doesn’t drive retention-it just gives us a 90-day window to explore competitors. If you're a customer of ICICI Lombard, is your WhatsApp being hit with these 3-month renewal alerts too? After 5 years of staying loyal without looking elsewhere, I'm seriously wondering if it’s time to move on." #CustomerExperience #MarketingAutomation #Insurance #ICICILombard #CX #CustomerRetention #ICICILombardSpam #WhatsAppSpam

Reference details

Customer Loyalty
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Policy Expiration Date
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Channel
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History

  1. Case filed

    System · 24 Oct 2026, 6:44 am

Comments (1)

  • ICICI Lombard (via email)Company

    Received via email from the company's official address · Sender: customersupport@icicilombard.com

    Thanks for getting in touch. We’re on it. Dear Customer, Thank you for reaching out to us. To ensure we address your query effectively, we kindly request you to share any additional information using the following link: **Note: The link will expire in 24 hours** We will provide a response to you within 24 hours. For urgent updates on previous raised queries, connect with us via WhatsApp at ****** from your registered mobile number.

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